Head of Marketing at a UK Originated FinTech Company – Pivotage Consulting

Job Expired

Job Title: Head of Marketing

Ref No: MIM/19s7/HM
Location: Victoria Island, Lagos State, Nigeria.
Type: Full Time.

Role Overview

  • This is an excellent opportunity for a marketing professional with a successful track record of devising digital strategies and campaigns in a fast moving and fast growth environment.
  • Reporting to the Chief Executive Officer, the successful candidate will develop digital solutions to increase customer acquisition using a range of digital channels including web, social, advertising, SEO, CRM and PR to drive traffic and conversion, in particular – lead website performance and drive permanent evolution – improve SEO performance and drive content strategy that goes with it – develop strategy for social networks to complement the SEM activity – develop new digital solutions to accelerate growth (ambassador programs, FB community etc) – monitor performance and constantly optimize the campaigns.

Job Responsibilities

  • Build the company’s digital marketing roadmap and team for both web and mobile.
  • Design and implement digital marketing campaigns across all major mediums.
  • Assist with the company’s UX strategy, and lead on customer acquisition and retention strategies and tactics.
  • Manage digital marketing channels – blogs, YouTube channels, social media and email lifecycle marketing.
  • Monitor sales, forecasting trends to drive customer acquisition and retention revenue.
  • Subject matter expert for marketing CRM.
  • Monitor competitor activity and implement tactical campaigns and promotions.

Other Duties:

  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
  • Duties, responsibilities and activities may change at any time with or without notice.

Job Qualifications & Competencies

  • 5+ years’ experience in a similar role is required.
  • Must have professional qualifications (e.g. Bachelor’s or Master’s degree) in a related subject (e.g. Marketing or Digital Marketing), with impeccable written English language skills
  • Must have recent extensive PPC experience.
  • Must have experience with customer retention (e.g. lifecycle emails, analytics, strategy).
  • Must have extensive CRM experience.
  • Excellent communication skills and the ability to develop strong working relationships at all levels, both internally and externally.
  • Excellent written and oral communication skills along with an ability to develop and build good working relationships with other teams and departments.
  • The ability to prioritize and lead projects from inception through to completion with strong attention to detail.
  • Energetic and commercial approach to work and advice.
  • Creative problem solver.
  • Organizational skills and the ability to understand detailed information.
  • Passion and enthusiasm for technology.
  • Numeracy skills, with strong IT skills.
  • A proven track record of ‘making a difference’.

Application Closing Date
15th December, 2020.

Method of Application
Interested and qualified candidates should send their CV only to: [email protected] Using the role “Head of Marketing” as the subject of your application.

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