Digital Marketing Specialist – Lead Generation at Proten International

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Job Title: Digital Marketing Specialist – Lead Generation

Location: Victoria Island, Lagos
Employment Type: Full-time

Job Descriptions

  • Design all marketing materials, website content, publications, blog posts and newsletters. Check for accuracy and ensure adherence to the organization’s brand architecture.
  • Research and develop quality and engaging contents for all company’s social media platforms, campaigns, blog posts and other public relations activities.
  • Manage the company’s digital assets including the social media platforms.
  • Monitor and report trends in social media tools, applications, design and strategy as relates to the company’s image.
  • Attend marketing meetings on behalf of the company.
  • Preparemarketing budgets for leads generation and related marketing activities.
  • Create cost-effective campaigns for the company with the use ofdigital marketing tools.
  • Design and implement impactful lead generation campaigns, qualify leads and transfer to the sales team.
  • Respond to all inquiries made to primary marketing email, phone, social media accounts and public comment sections globally.
  • Conceptualize, design, implement and upgrade innovative lead generation programs leveraging the most current marketing techniques.
  • Reliably follow up on all sales and marketing leads in a timely manner.
  • Manage external vendors that may be used for certain deliverables from time to time and ensure high-quality work products are delivered within budget and on time.
  • Ensure a consistent look and feel across all public marketing channels that adhere to our branding and style guidelines.
  • Perform industry and market research to support the sales teams efforts, sharpen lead generation campaign focus and improve lead-to-opportunity conversion yield.
  • Manage corporate blog and all social media channels by creating and posting curated content that appeals to client and partner base.

Education / Requirements

  • B.Sc Degree in Marketing, Mass Communication or related discipline.
  • A Masters degree or MBA will be an added advantage.
  • Digital Marketing Certification in Google AdWords and LinkedIn advertising is required.
  • 3-4years experience in Digital Marketing.
  • 3+ years of experience running Google Adwords campaigns.
  • 3+ years experience running B2B email marketing campaigns.
  • 2+ years of experience running LinkedIn advertising campaigns.

Key Competencies / Skills:

  • Excellent written and verbal communication.
  • Strong content development.
  • Exceptional attention to details and accuracy.
  • Excellent use of social media platforms:Facebook, Instagram, LinkedIn,YouTube, twitter etc.
  • Sound knowledge and application of web and digital marketing technologies (Google Analytics, SEO, WordPress, HTML, UX / UI design principles etc).
  • Marketing Analytics.
  • Creative and Graphics Designing.
  • Researching and Reporting.
  • Copy Writing.
  • Good team player and self-motivator.

Application Closing Date
10th December, 2020.

How to Apply
Interested and qualified candidates should send their Applications to: [email protected] using the “Job title” as subject of the email.

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