Consumer Insight Manager at Flour Mills of Nigeria Plc

The Purpose

  • We are looking for a Consumer Insight Manager who will drive businesses growth through deep consumer, customer, and market understanding.
  • To succeed in this role, you must be able to monitor data on trends on Consumer behavior, market and competition and as well advise the business as appropriate.

The Job

  • Develop and synthesize insights into frameworks that inform brand strategy and drive key business decisions across product and marketing.
  • Drive an integrated market research strategy and plan to proactively provide a comprehensive view of the customer, market, and Golden Penny Brand.
  • Manage all aspects of primary research, including partnering with key stakeholders to frame problems, designing research methodologies, implementing high-quality data collection, and analyzing results.
  • Translate research findings into clear and actionable insights through thoughtful data collection, in-depth analysis, sharp observations, smart story-telling, and compelling presentations.
  • Act as point of contact/owner for a wide variety of marketing data sources.
  • Manage research relationships with external vendors (Agencies)and internal partners on design, execution, analysis for Primary and Secondary market research.
  • Review research brief /proposal to ensure most efficient execution.
  • Support the team in developing and representing the “voice of consumer” through thoughtful data collection, insightful observations and careful analysis.

The Person Must

  • Be a good team player.
  • Have excellent communication, interpersonal & reporting skills.
  • Strong analytical and critical thinking.
  • Time management skills.


  • A Degree in Business Admin / Social Sciences, Psychology, Sociology or related courses from any other related course from a reputable university.


  • 8 – 10 years cognate experience in a research agency with international affiliation or experience of Consumer Insights in another FMCG organisation.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

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