Brand Strategist at HRbreakoutRoom

Job Brief

  • We are looking for a Brand Strategist to help us grow our reputation in the market and appeal to a larger audience.
  • Brand Strategist responsibilities include analyzing consumer insights, crafting plans for our creative team and developing guidelines to promote our company across various channels.
  • To be successful in this role, you should have extensive experience with brand management and a good understanding of our industry.
  • Ultimately, you will ensure our brand message and tone are consistent across all online and offline channels.

Responsibilities

  • Gather feedback from sales and analyze consumer behavior to define our company’s positioning
  • Craft our differentiation strategy
  • Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
  • Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
  • Conduct competitive research to identify our strengths and weaknesses
  • Design promotional campaigns for new products and markets
  • Develop our social media strategy
  • Assess the performance of our advertising campaigns and events
  • Analyze market trends and identify new opportunities and challenges.

Requirements

  • B.Sc / M.Sc in Marketing or relevant field
  • Work experience as a Brand Strategist or similar role in Marketing
  • Portfolio of brand-building projects is a plus
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies based on market segmentation
  • Data-driven thinking
  • Creativity.
  • Communication and writing skills.

Salary
N100,000 – N150,000 monthly.

Application Closing Date
23rd March, 2022.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the email.

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