Top Employable Digital Skills for Fresh Graduates and Job seekers
Obtaining the right degrees and excellent grades are an ideal combination for getting shortlisted for an interview or employment but often times getting the employment means you want to have developed skills in other areas too. There’s an un-ending debate about the talents employers may require and also the skill youth gain whilst in school.
With the transitioning of learning processes given the arrival of the digital age, employers look out for prospects that have gone an additional mile to achieve transferable skills.
The question that always beckons on the mind of a new graduate is “what type of skills do I require”. Digital skills are a set of capabilities referring to your proficiency and knowledge of technology and the web. This skill gap remains a reoccurring decimal in most employers’ hunt for the perfect candidate in an era where information travels at the speed of a button click.
Young graduates tend to drown in a pool of information overload spread across various online platforms and as such it is one thing to get started on learning any digital skill whilst it’s another thing to follow through with required dedication.
There is no better way to gain an edge in a pool of potential candidates in the job market without basic digital skill. Therefore, fresh graduates and entry level individuals, need to know how a digital skill can be applied to modern workplace efficiency in various ways to increase business productivity, develop a competitive edge, increase revenue and build customer relationships.
This is why Jobmulla is your best source at enhancing your digital capacity and bridging infotech knowledge gaps by producing a highly skilled pool of professional human resource. Let’s take a brief look at ten most sought after skill sets in the digital market space;
The ability to understand and utilize social media effectively and in the right manner is a core skill every new graduate professional should have. Social media marketing goes beyond posting a tweet or Facebook update; it is about understanding the dynamic relationship between brands, influencers and consumers. To put it simply, businesses need to reach out to customers in ways that will drive traffic to their website or product for potential conversion to sales.
Social media has permeated every fabric of the society globally, and become the primary source of communication and information flow between content creators and consumers. Tech educators who recognize social media’s influence should understand the intricacies of every platform and its potential influence to maximize community engagement in order to land graduates with valuable and applicable skills.
Beyond social media, Search Engine marketing (SEM) is one amongst the foremost influential disciplines that marketers have come to depend upon. to place things in perspective, over 6.5 billion SEM results are dispensed day by day with Google accounting for 77% of that traffic. Search Engine marketing is the process of gaining traffic and visibility from search engines through paid and unpaid efforts.” SEM encompasses SEO & Paid Advertising during which SEO is the practices of earning traffic through unpaid or free listings while Paid Advertising is buying traffic through paid search listings
Young professionals with SEM experience are able to increase the visibility of a company’s website on a search engine (e.g. Google, Bing) primarily via paid advertising. By doing so, the business or organization will attract valuable web traffic from the Search Engine results page.
3.Digital Data Analytics
This refers to the process of gathering and analyzing information in order to resolve problems and make decisions. Employees who possess these skills can help solve a company’s problems and improve its overall productivity and success. The skill for digital analytics is kind of broad but is streamlined to empower new graduates to know their niche.
Peter Drucker, a pacesetter in management education and sometimes addressed as the founding father of modern management, has this to say: “If you cannot measure it, you cannot manage it.”
Data analytics essentially allows young professionals make numeric and data-driven decisions in their roles. Numbers define whether a campaign was successful, and by what percentage.
The key to analytics is knowing what data to gather and measure so as to enhance the following campaign. Companies don’t want to waste valuable marketing funds on supported trends or personal instincts. It’s all about maximizing each campaign’s effectiveness and improve the return on investment. Analytics typically goes hand-in-hand with SEM. These two complementary skills work together to make sure a business understands what consumers want, and the way best to draw in and retain their attention to spice up customer loyalty.
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4. Graphics Design Skill:
To ensure and get patronage, it will be an added advantage for you as a fresh graduate or job seekers to have graphic designing skill, of course this will be a value an employer would like to pay for, you can yourselves with software like Adobe Illustrator, Adobe Photoshop, Canva
5.Social Selling: To connect with and influence customers, sales professionals mustbe where their prospects are: online. As social selling is proving its worth for sellers that use it, about 90% of top sales people use social selling tools successfully – it’sbecoming more and more important for brand spanking new hires to own experience using sales technologies.
Businesses across industries are commencing to understand the importance of social selling. Investing in new ‘sales stack’ technology over and above a Customer Relationship Management tools like email tracking tools, productivity apps, and sales intelligence software. Above all, social selling tools are seen as very effective in engaging with and influencing consumers, particularly amongst top performers.
In fact, in keeping with LinkedIn, over 70% of sales professionals use social selling tools like LinkedIn, Twitter and Facebook and see them as having the best impact on revenue.
As a comparatively new arena for organizations, offering training that’s industry aligned will help any new graduate or young professional curious about pursuing a sales career with invaluable and highly asked for tools.
Content is crucial in driving brand awareness and may establish brands or influencers as thought leaders. Therefore new hires must understand the importance of making not just content, but content that’s relevant to keyword research and optimizing them during a strategy.
Content comes in many forms – blog posts, videos, podcasts, info graphics, even social media status updates.
Marketers may spend their time optimizing keywords and advertising campaigns, but content remains king. After all, an internet site or social media page is driven by its content and without it; customers haven’t any way of understanding the advantages of a product or service.
Marketers may spend their time optimizing keywords and advertising campaigns, but content is still king. After all, a website or social media page is driven by its content and without it, customers have no way of understanding the benefits of a product or service.
Email is one of the oldest forms of direct marketing and still packs a punch in customer acquisition and retention. From startups to multi-national corporations, email helps launch many successful campaigns.
People may change social media accounts or home addresses, but people aren’t prone to changing their email addresses. That is why professionals that understand the power of email to connect directly with consumers are in high demand.
But make no mistake; email marketing is an art form in itself. An experienced digital marketer knows that each funnel stage has to be carefully planned. From the signup page—including its placement on a website—to the first welcome email, every step needs to be optimized in order to attract and retain users and build engagement.
Video as content is easier to consume than a typical blog post. It is also more entertaining and appeals to millennial. By combining the emotional power of social video with the reach and scope of digital advertising, markets can tap into a growing market of engaged consumers.
In the digital context, video has evolved from being just a form of entertainment on YouTube to a major social media content driver. Snapchat is now a powerful and influential platform while Facebook now uses video in its Instagram’s Stories.
9.Strategy and Planning
Businesses that use strategic planning in their marketing agenda are most likely to see measurable results in the long-term. Instead of planning on an part-time basis, digital marketers need to create and implement campaigns that are based on analytics and quantifiable SEO (search engine optimization) data.
For example, setting specific Key Performance Indicators (KPIs) and identifying methods for measuring each indicator can help a digital marketer remain accountable. It is also imperative that they analyze past campaigns and decide which metric is worth measuring.
To put things in perspective, these are some of the leading skills gap in organizations. 8 in 10 middle-skill jobs are now digitally intensive with roles growing 2.5 times compared to non-digital jobs. The key thing about digital skills is that they can be used in most job roles; it is not solely in the domain of marketers or sales persons. As such graduates, job seekers and professionals should learn these key skills to improve their odds of getting hired.