Aleph Group, Inc, an ecosystem of global digital experts and technology-driven solutions, has introduced Aleph Express, a proprietary solution tailored for micro, small, and medium-sized enterprises (MSMEs) in Nigeria. This innovative app provides a single platform for MSMEs to effortlessly establish and manage free e-commerce websites, create product catalogs, set local delivery options, manage orders, and glean insights to drive business growth. Aleph Express uniquely integrates Whatsapp, Messenger, and Instagram into a unified inbox, streamlining engagement and sales processes for businesses. Moreover, the platform offers local payment solutions and comprehensive support, providing a holistic solution for Nigeria’s flourishing MSME sector.
Highlighting Nigeria’s substantial MSME landscape, with over 41 million businesses contributing significantly to the country’s GDP, Aleph Express aims to bridge the gap between traditional offline retail and the potential for online growth. It offers an opportunity for retailers to transition from traditional channels to online avenues by simplifying the complexities of establishing and managing online shops.
Matthieu Laporte, Vice President of SMB at Aleph, emphasized the significance of MSMEs in Nigeria’s economy and Aleph Express’s role in helping them create digital storefronts to attract customers across the country and beyond. Aleph’s local teams are dedicated to supporting businesses new to e-commerce, targeting 10,000 monthly active merchants by the end of 2023.
Recognizing the prevalent use of social platforms by Nigerian MSMEs for customer engagement, Aleph Express consolidates these efforts, becoming a comprehensive tool for business outreach and expansion across the country. Stephen Newton, Managing Director – Sub Saharan Africa at Aleph, highlighted Nigeria as the inaugural market for Aleph Express, tailored specifically for small and medium-sized businesses, aiming to empower entrepreneurs to leverage social platforms for growth. With a local support team, Aleph aims to spearhead a transformative movement in the field of MSME-driven e-commerce.